Bumpkin at Westfield Stratford briefed us to bring more fun and lightheartedness into their ‘traditionally British’ branding. We decided that Karolin Schnoor’s illustrations are exactly what Bumpkin needed – charming and heartwarming with yet a hint of folky tradition!
Changing the logo subtitle to ‘Kitchen Bar & Grill’ created a more shopping centre all-day appeal to promote the goodness of Full English breakfasts, pies, afternoon teas and fish & chips…
We then went ahead to create menus, bill folders, window decals, posters, exterior awnings, wallpaper… and also had the pleasure of art directing the food photoshoot.
More photos to come once everything is in full Bumpkin bloom!