A Re-brand for a … shoe shop … we might hear you say!
But not just a shoe shop! It’s a super sweet shoe shop – providing only the finest little shoes up to size 4, hand-made in Italy.
The branding translates the words ‘sweet’ and ‘little’ into a fun stripey candy bag design in sugary colours. We also created eye-catching brand material based on the saying ‘It’s the little things that make a big difference’. Love life and appreciate the little things – jump into a puddle, feel the sunshine tickle your nose, dance in your new shoes before breakfast…
The main feature was the A/W 12/13 catalogue featuring 265 little things (SHOES!!!).