Rocket Restaurants are a fusion of styles, influences, food and drinks – It’s an experience rather than just a place to eat and have a standard cocktail.

We were asked to help the brand and move it to a unified identity that ‘sells’, whilst keeping Rocket’s charming and genuine individuality.

We have chosen a typographic play with the letter R – Keeping an iconic Rocket R but staying flexible in its appearance, it can represent the diverse venue styles as well as individuality of the brand. Using interesting printing details such as die-cutting, overprinting and metallic inks will give the visuals a rich, tactile feel that adds to the ‘Rocket experience’ and encompasses the diversity of styles which Rocket displays in its restaurants and bars.

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